#18: 5 Steps to Add a Course to Your Online Teacher Business

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Have you been struggling to earn a decent amount of income as an edupreneur, and you've been trying to figure out what you can do in order to make some comma money in order to add more dollar signs to your bank account? If that is you then you definitely want to tune into today's episode because we are talking about the 5 steps that you can take to create an online course and add that as a new income stream. I mean come on we are educators, we are teachers, you already do this for a living. So trust me when I tell you that you can make it happen. Are you ready? Let's do it.


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I'm Erica Terry a former high school teacher turns CEO and I help educators just like you to build an online business where you're using your unique gifts and the amazing skillset that you've developed in the classroom to empower teachers all over the world. Each week, I'll be providing you with simple, actionable steps that equip you to create multiple streams of income as an edupreneur. So if you're an ambitious educator that's ready to grow an online business and create a life that you love, then you're definitely in the right place. So turn up the volume and let's get started. This is the Classroom to CEO Podcast.



Hey there and welcome back to the Classroom to CEO Podcast. I am your host Erica Terry and as always I'm so excited that you're here with me today. Alright, so here's the deal. I talked about it in episode 1, and I'm going to talk about it again today if you start your online business with your educator mindset, then you are going to struggle to achieve success. As we talked about in episode 1, you have to shift your mindset from that an educator to being an edupreneur. Now as educators, we understand instructional design like no one else in the world, we understand how to put lessons together to create units, how to connect all of the pieces like this is what we do for a living. 



And so when we start an online business, we have the idea to create a course because we understand unit designs because we understand and have taught so many years of a four-year curriculum, we approach our online courses with that mindset and we create or try to create this monster course that has so many elements. It's like a whole year's worth of curriculum because that's what we do. Or if we're like, okay, we're not gonna put the whole year in there, but we're still gonna do like a semester or nine weeks. Like, we can't even fathom a course that's not at least a quarter-long because that's how we think I need you to break free of that mindset. That educator mindset is not going to serve you well in your online business. 



And so the first thing I need you to do today, step one of our five steps to add courses to your edubrand is for you to shift your mindset and stop thinking in terms of quarter's semesters and year-long curriculum. Okay, I need to break it down, get that monster course out of your head. We are not creating this huge course that's going to take someone 18 weeks to finish, is not going to happen. And so step 1, shift your mindset. Say it with me right now "Erica, I am eliminating my educator mindset, I'm putting on my edupreneur head. And as I think about the course that I want to create for my edubrand, I am going to think small". We talk about it all the time, the power of one, and the power of one holds true when it comes to creating an online course. You want to specifically address one teacher problem and if the teacher problem is huge, then you want to break that down. 



Which takes us into step 2, identifying a specific teacher problem that your course will address. As you may already know, I am currently in the process of writing hacking code teaching, which is a part of the Hacking Learning Series that will be released next summer, hopefully. And so I do a lot of consulting work with CO-Teaching. And if I was going to sit down and create a course, with my educator mindset, then I will be trying to figure out how to create a course that addresses all of the issues surrounding co-teaching. Is such a broad topic and so I would have this a monster course on how to be a more effective co-teacher and it will take you the whole year to finish, but as an edupreneur, I know that that's not the best strategy. Most teachers don't have 9, 18, 36 weeks to complete your course. And so what you want to do once you put on your education or mindset for step 1, step 2, you want to identify a specific teacher problem that your online course will help teachers to overcome. 



So with my co-teaching example, my course wouldn't be all about everything co-teaching, it was specifically empowered teachers to establish collaborative relationships. And so I might have some lessons in there about how to co-plan effectively, how to develop a relationship that extends beyond the classroom, things of that nature, but it will specifically be tailored around improving your co-teaching relationship so that you can be more effective and make a greater impact in the classroom. And so for your edubrand, if you address a very broad topic like co-teaching when you think about the course that you want to create, you want to make sure that you are laser-focused and that you are targeting a specific teacher problem that you're helping educators overcome when they enroll in and take your course. Alright, so now that you've shifted your edupreneur mindset, you've identified a specific teacher problem that your course is going to address. 



Step 3 is about outlining a solution to that specific teacher problem. Like I said before, don't try to do everything in this one course, you can always add an additional course that takes teachers to the next level when they continue to work with you. But in this 1 course, you are keeping it simple. you're addressing one teacher problem, and so the solution that you outline should help teachers to specifically overcome that problem. Once you've outlined your solution, just like we do in the classroom, right, you're making your lesson plan and then you are implementing that plan. And you're going to be doing that exact same thing in your online course. Everything's going to be virtual, which I know at this point, you're rocking at that as well. Like you got this whole Virtual Learning, Virtual Teaching thing down the pack. So this is not gonna be an issue for you, you're gonna make it happen. And so step four, is all about developing 4 to 6 weeks of content that helps teachers to implement that solution that you outlined in step 3. 



And so once again, I cannot stress enough how important it is to make sure that your courses are simple, targeted, laser focus, and they help teachers to overcome a specific teacher problem. And so you don't want to stretch this course out 9 weeks, 12 weeks, 18 weeks. So now, you want this to be a short course no more than six weeks, that teachers will get results, whatever it is that you say your course helps them to overcome whatever that teacher problem is make sure that if they do everything that if they implement the lessons that you create that your promise is true, they actually overcome that specific teacher problem. Now once you have developed your content, you have your workbook ready, you've already recorded your videos. Once that content is developed, then it is time to put it in a platform. You already know how much I believe in making everything as automated as possible. And so whichever platform form you choose you to want to make sure that someone can go directly there to get to the landing page, where you're describing all of the details about your course, you want to make sure that they're able to enroll and that the platform collects payments and then once that payment is processed, it automatically sends them or redirects them to the login link so that they can start your class immediately. 



Now one of the mistakes that I made as an early edupreneur trying to create my first course is that I tried to do it all myself in WordPress, and if you have created a website using WordPress, then you know how much of a struggle that can be and so I definitely do not recommend that you use WordPress, your WordPress website in order to host your online course. I highly recommend that you find a platform that specializes in courses and that you host your course there, let them do all that dirty work for you. Don't spend your time trying to figure out how to create a course platform directly on your WordPress website. When I tell you that it's just simply not worth it. It is not worth it. And so a couple of my favorites that I will make sure that I link in the show notes is Kajabi. If you've been on the Classroom to CEO website, then that's a Kajabi site and I host my courses directly there. 



And so every course that I create, including the Edupreneur Week Virtual Summit which was happening August 30th through September 3rd, everything I do is hosted on Kkajabi. It's an all in one website and it is worth every single penny, like, I absolutely love it and highly recommend it but for those of you that have a WordPress website and you don't want to invest that much into Kajabi, which I totally understand, because if I wasn't using it for my website as well as my courses and products then I will want to invest that much either. For those of you that are on WordPress then I recommend that you use either Teachable or Thinkific in order to host your courses. 



Make it as easy as possible on yourself and don't spend your time trying to do all of that work yourself and creating a platform because take it from me who loves to save a penny and has wasted so many hours on WordPress trying to save that penny it is not worth it. Kajabi If you don't have your own website, because you can do your website, email marketing courses, products, everything from that platform. That first, but if you already have a WordPress website, then choose between either Teachable or Thinkific. Now that you have all 5 of your steps you know exactly what you need to do in order to add courses as a new income stream so your edubrand, then it's time for you to take action, which means it is now Power Hour.

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It's Power Hour. These simple actionable steps empower you to create an online business that includes multiple streams of income in just one hour a day. Are you ready to move from the Classroom to CEO? Of course, you are. So let's do this.



I am so glad that you are ready to take action, to start creating your first online course. All of the steps that I'm going to share with you for today's Power Hour can be found in the show notes, which you can get at www.classroomtoceo.com/18. Because this is episode 18. And so with that being said, let's dive into what you're going to do during today's Power Hour. First of all, you're gonna make that shift from your educator to an edupreneur mindset and you're going to make the decision that you're not creating some big, monster-sized course you are going to scale it down and keep it simple. And so if you have no idea how to make the shift from an educator to an edupreneur mindset, then I invite you to go back and listen to episode 1. Because that's what I kicked off the Classroom to CEO Podcast with. 



We talked about how to make that shift because it's so important in order for you to achieve success as an edupreneur. And so once you shift that mindset, once you have your edupreneur cap on, then it's time to go to step 2. And so you're going to identify a specific teacher problem that your online course is going to empower teachers to overcome. Once again, I've already shared with you how to identify the superpower for your brand, how to discover what that thing is that you are best suited to help teachers to solve. And we talked about it in Episode 2, how to discover the purpose behind your teacher problems. And so if you're not really sure what the teacher problem is that your brand is going to solve, or what teacher problem your course should address, then definitely go back. Listen to episode 2, because I'll take you through how to identify your specific superpower. Then from there, once you've narrowed that down, you know the teacher problem that you want your course to address is step two. You're going to outline a specific solution that helps teachers to overcome that problem. 



Once you've outlined the solution, then you make content. Step 4, you're developing content that helps teachers to implement every single step of your solution. And so if you have a 4 step solution, every week of your course addresses one step. And then at the end of it, you have a 4-week course. Like I said, during the episode, you want to make sure that your course is no longer than six weeks. And so for your solution, keep it simple, make sure it is laser-focused, very targeted, and that it does what you say it will do.



And then lastly, once you've created your content, you've created the workbook, shot the videos, whatever you're going to add to your course, then you have to find a place to store it. And so like I said, my recommendation is for you to use Kajabi, Teachable or Thinkific, all of those are great platforms that you can use. And if you have a WordPress website, and I definitely recommend you going with Teachable or Thinkific because it's a lower cost than Kajabi. 



And so select the platform that's best for you and get started today. I will be sure to link all of the resources that I shared during today's episode in the show notes which you can get at www.classroomtoceo.com/18. I love to see the products that are created as a result of our Power Hour Sessions. So when you complete these 5 steps and you launch your online course, tag me in your social media post or send me an email Erica at classroomtoceo.com and let me know about it, I want to support you, I want to check you out. And I definitely want to share your success with my listeners. And so once you launch your course, please let me know. I know it's gonna be powerful. I know you're gonna impact the lives of teachers all over the world. And I can't wait to see you walk into your gift, walk into your destiny, and just live your superpower. 



I'm so excited for you before this year is over you are going to be creating multiple streams of income, you're going to be earning revenue from different sources. And you're going to learn how to do that not only from the Classroom to CEO Podcast, but when you attend Edupreneur Week, which is coming August 30th through September 3rd, I am bringing to you over 20 of the Top Edupreneurs to share with you exactly how they're building their online education business, and how they're able to add these various income streams, including online courses. So you're definitely gonna want to be there. You can get all of the details about Edupreneur Week at www.edupreneurweek.com. And for those of you that have been listening to this episode, and you're just like, "I think I'm ready to invest my time into creating a course just yet", then I want you to make sure that you tune back in next week because we are talking about how you can create an income stream using Book Clubs. And so you definitely want to tune into that because as educators, we're always reading books for professional development. You may even be leading a small group or a book study, right now as we speak, and so if you're doing those things, you want to learn how to turn that skill into a revenue stream, then check out the next episode because we'll be talking about exactly how to do it. 



All right, I cannot wait to see you next week. Thank you for spending some time with me today. And as always, you are only one additional income stream away from moving from the Classroom to CEO and if you stick with guys, you're gonna create that income stream before the end of the year. I'll see you next week.

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Look, some people are not gonna like what I have to say but you know me by now you know, I'm gonna say it anyway. So here's what I have to say. You deserve better. You deserve better than to be stressed out and overwhelmed about school reopening plans, you deserve better than to be stressed out and overwhelmed because of the possibility of pay cut. You deserve better and I hate to tell you, but nobody's gonna make it better. You have to make it better for yourself. That's why I'm bringing together 20 of the Top Edupreneurs and they're going to be equipping you with the skills and strategies that you need to turn your classroom knowledge into a profitable online business. It's all pulling down on August 30th through September 3rd at the Edupreneur Success Summit and Tickets are on sale now. It's a Virtual Conference 5 Days over 20 Presentations, live Q&As, Giveaways, and the only thing that's missing if you. Grab your ticket today at www.edupreneurssuccess.com. I'll see you there.